Problem

RedWeek, an online vacation booking site, was interested in promoting an enticing vacation giveaway offering a week-long stay at one of its stunning destinations, but needed assistance in spreading the word to maximize entrants and submissions. To reach a broader audience and generate excitement, the booking site needed to promote the giveaway through methods outside its own social media channels.

Solution

17 travel  influencers were carefully sourced and selected to create over 30 pieces of content to promote the vacation giveaway. These pieces were shared organically on the influencers’ accounts and whitelisted to reach travel seekers beyond their own social media following. This strategy ensured the campaign reached a broader audience, maximizing entrants and submissions.

Results

• 83,522 travel seekers visited the custom landing page and learned about the brand as well as the vacation giveaway
• 42,743 unique submissions were received from the giveaway entry form
• The campaign realized a 51% conversion rate on the giveaway page, 70% higher than the average conversion rate on similar giveaways

Problem

Visit Myrtle Beach sought to captivate visitors who had previously vacationed elsewhere, highlighting its distinctive atmosphere and array of unique activities. With attractions like the vibrant beachfront boardwalk, delightful souvenir stands, and restaurants, along with 60 miles of picturesque coastline, Myrtle Beach provides an unmatched vacation experience awaiting new adventurers to explore.

Solution

Through a campaign called “The Art of Convincing People to Have Fun,” Myrtle Beach’s vibrant charm and diverse attractions were highlighted and paired with compelling narratives to entice visitors to experience its lively atmosphere all while making unforgettable memories. Potential travelers were encouraged to choose Myrtle Beach for their next vacation by visiting Myrtlebeach.com and offered a chance for one lucky traveler to win a free trip.

Results

Through a series of videos and the implementation of a digital strategy, we drove people to visitmyrtlebeach.com, resulting in: over 50,000 new website visitors, 6,565 unique emails collected from the giveaway entry form, and a 54% higher view rate of video views compared to the industry average at the time of the campaign.