09
Travel & tourism
Visit Myrtle Beach
Campaign window not stated in the deck
50,000+New site visitors
6,565Unique emails
+54%Video view rate
The problem
Reach travelers who had previously vacationed elsewhere and convince them to choose Myrtle Beach — 60 miles of coastline, the boardwalk, the restaurants — for their next trip.
What we did
A campaign called “The Art of Convincing People to Have Fun” paired the destination’s attractions with narrative creative, driving travelers to myrtlebeach.com with a chance for one traveler to win a free trip.
The result
6,565 unique emails collected from the giveaway entry form, more than 50,000 new visitors to visitmyrtlebeach.com, and video view rates 54% above the industry average at the time of the campaign.
- Giveaway capture
- Paid media
- Owned-audience retention
Vertical Tour & Travel