Overview

Over 14 months, Digital-Ignite ran two campaigns for Harris Teeter. The first promoted Harris Teeter’s ‘My Hometown” initiative, advertising 25 individual brands specific to Harris Teeter, including Perdue, Snyders, Lance, HT Organic and Cheerwine. Digital display ads were created for each individual brand and were served in designated zip codes.

Digital Ignite used a competitive conquesting and geofencing campaign, serving ads to Whole Foods, Trader Joe’s, WalMart, Ralph’s and Earth Fare shoppers. The success and brand lift from the initial campaign led to a second, 4 month engagement and increased spend to continue additional brand awareness efforts.

Results

Digital Ignite was able to build off insights from the first campaign to pivot, improve and constantly hone the approach, delivering greater successes over time.

Problem

William Cogswell and his campaign team approached Digital Ignite with the goal of increasing his digital presence and activating voters for the upcoming Charleston Mayoral 2023 Election. The campaign needed a dynamic and targeted approach that would effectively encourage his first party data lists to get out and vote and also clearly communicate his message to a broader internet audience segments by making an effective impact across all media platforms.

Solution

Digital Ignite built a multi-channel digital marketing strategy to address the problems faced by the Cogswell campaign.

Real-time optimization – Continually monitored and optimized the campaign based on real-time analytics tools.

Holistic Approach – Utilized multiple online media channels including Meta, OTT/CTV, YouTube, Google Search, Programmatic ads, and Text Message campaigns.

First Party Data Lists – Leveraged Cogswell’s existing first party data by filtering their lists based on their previous party vote and serving relevant messaging to the right audience.

Effective Creatives – Worked alongside Cogswell’s creative team to deliver a mix of compelling creative that clearly communicates Cogswell’s vision and values to the most relevant audiences segments.

Sequential Messaging – Delivered a series of creative messages that aimed to guide voters through the approach of firstly, building awareness through informative and positive messages. Next, we engaged with the audience through retargeting tactics and more in-depth content like endorsement, articles, personal stories, and events. Lastly, we activated voters with strong call to actions and personalized communication via text message campaigns.

Results

Key Success Points:

• Won the Charleston Mayoral Race
• Increased awareness
• Activated both the supporter base and new voters

Problem

A fashion-forward, luxury swimwear brand founded in 2022 by three style-loving, entrepreneurial moms. With ultra-flattering swimsuits and innovative cover-ups, these pieces work their magic at the kiddie pool or poolside in Palm Beach. Stylest was founded with a superior product, but the problem many new brands face: a need to build awareness, and drive sales. The Stylest team retained Digital Ignite to build a full-funnel strategy focused on building an online brand presence, increasing website traffic, and ultimately generating web sales.

Solution

Digital Ignite leveraged email marketing, programmatic outreach and retargeting, Google, and Paid Social to target Stylest’s audience at all stages of the consumer journey.

Results

Through Email Marketing, Programmatic Outreach and Retargeting Ads, Google, and Paid Social, we generated over 18 million impressions, grew the email list to over 7,800 subscribers, achieved a ROAS to 3.64 and reached an ATC rate of 8.34%, all in the first year of the brand launch.

Problem

Owner Operator Direct, a commercial trucking insurance company, sought to increase new policy binds for owner-operators in three underperforming markets across the US. With a strong offering for competitive prices, claims expertise, and customer service, they needed to stimulate interest and prompt owner-operators to request more information to obtain quotes. The company aimed to enhance its promotional strategies and reach a broader audience beyond its traditional marketing channels.

Solution

A six-month digital advertising campaign targeting long-haul driver business owners was implemented. Using Meta Ads, Programmatic Display, and Digital Out of Home, the campaign included lead form conversion campaigns, click-to-call ads, and proximity targeting around major truck stops.

Results

477 attributable leads, consisting of 237 short form submissions and 240 inbound phone calls were generated.  The campaign successfully increased new policy binds in the specified lagging markets, demonstrating the effectiveness of leveraging various digital channels and tactics to reach the desired audience and achieve significant lead generation.