07
Sports & entertainment
Hub City Spartanburgers
2025 inaugural season
The problem
A brand-new franchise in the DBH portfolio, with no historical performance data and no existing fan base. The job was to establish awareness, generate excitement around the debut, and convert that into ticket sales inside a single season.
What we did
Full-funnel across programmatic display, Meta and Google Performance Max. Early effort went to awareness and fan education, introducing the brand and building anticipation. As the season progressed the strategy shifted to conversion and retargeting against audiences who had engaged with launch creative, with budget moving dynamically toward Meta and Google while programmatic held awareness support.
The result
Nearly eight million impressions and more than $450,000 in revenue in the debut season. Google Performance Max was the strongest converter.
- Programmatic display
- Meta
- Google Performance Max
Vertical Sports & Entertainment